Objectives

• Explain the skills involved in identifying & understanding customer behaviour
• List the steps & activities involved in identifying & understanding customer behavioural style
• Demonstrate the skills involved in identifying customer behavioural style
• Start the design of a personal development action plan

Content

• Workshop Introduction & aims
• Different behavioural types
• Identifying behavioural types
• The reasons & motivators behind customer behaviour
• Exercise around identifying customer behaviour
• Personal development planning

Benefits

• Promotes behavioural awareness
• Develops understanding of different customer types
• Enables adaptability of style
• Develops soft skills