Objectives

• Describe your product/service offer
• List the specific features, advantages & benefits (FAB) of your product/service
• Explain how these FAB’s translate into customer benefits
• Demonstrate how to communicate your product/service in a way appropriate to customer type
• Start the design of a personal development action plan

Content

• Workshop Introduction & aims
• Review of product/service offering
• Features, advantages & benefits
• Linking FAB’s to customers
• Review product/service knowledge
• Personal development planning

Benefits

• Develops knowledge & understanding
• Satisfies customer needs
• Identifies sales opportunities
• Develops personal confidence