The Momenta Financial Promotions Studio makes available to you an independent, objective, easy-to-use and cost-effective service for checking and validating financial promotions, providing peace of mind and guarding against falling foul of the watchful eye of the regulator.

Interpreting the rules is not necessarily straight-forward because some criteria have to do with the context in which a promotion is presented. So, for example, an advertisement that sits comfortably in
a trade paper might incur an FSA penalty if placed in a weekend supplement.

Some of the factors which determine compliance:

• Target market suitability

• Are the risks represented proportionately?

• Is the data accurate and up to date?

• Are comparisons reasonable?

• Was the correct confirmation of compliance obtained?

• Clarity over the promoter identity and or distinguishing marks

• Correct use of any guarantees

• Fair and adequate description of the services of investments

• Are all the main benefits and exclusions included correctly and clearly to the customer?

The tailored, specialist support of Momenta Financial Promotions Studio is available to your business– a unique cost-effective resource that could save you a great deal of time and money.